【雅思大作文】-【媒体类】您在多大程度上同意消费者会受到广告的影响
曲终人散 2018-12-25     18:21 来源: 三立整理
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雅思

今天小编同大家分享的是雅思大作文媒体类话题,各位烤鸭们擦亮眼睛往下看吧!

1

题目

Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?

【雅思大作文】-【媒体类】您在多大程度上同意消费者会受到广告的影响

2

题目翻译

如今消费者面临来自竞争公司的广告战。您在多大程度上同意消费者会受到广告的影响? 应采取什么措施保护他们?

3

题目解析

本题考查的是话题中的媒体类,是媒体类中的广告的考点。提问方式属于组合题,将讨论类中的同意与否类结合报告类来考查。在答此题时,只需要分别回答两个问题即可。难度适中,第一问考查的是广告的利弊,但需注意媒体类的题目常常是贬大于褒,即负面影响往往大于正面影响。有相关题目如下:

广告的正面影响包括:

1. 消费者获得大量商品信息

2. 刺激消费,间接带动经济发展;

广告的负面影响包括:

1. 导致消费主义

2. 虚假广告误导消费者。


1. People are surrounded by advertising and there is an increasing effect on our lives. Do you think positive effects outweigh the negative effects?

2. Advertising encourages people to buy in quantity rather than to promote its quality. To what extent do you agree or disagree?

3. Nowadays a large amount of advertising aiming at children should be banned because of the negative effects. To what extent do you agree or disagree?

4

解题思路

首先这篇文章我们可以采用四段式

开头段:背景句+话题引出+亮出观点

正文段一:广告战给消费者带来的影响

正文段二:保护消费者的措施

结尾段:观点+总结至少一个论点


5

确定论点

广告战给消费者带来的影响:

1. 导致消费主义,盲目购买不该购买的商品

保护消费者的措施:

1. 政府采取相关措施以减少广告战带来的负面影响,如加强对于广告的审查

2. 地方电视台和互联网站应该增加通过公共媒体播放或发布这些广告的成本。


6

范文

The effect that advertising has on our society may be subtle, and most of us remain unaware of how it mould us to meet the needs of competing companies. Actually, a large number of advertisements may be harmful to consumers and therefore should be better controlled in the mass media.

 

The negative influences of advertising from competing companies on consumers are beyond doubt. It is easy to change people’s need into greed. In fact, advertisements from different companies constantly encourage people to want diverse things. Thus, surrounded by the advertisement, people are too unwise to perform a balanced act between income and expenditure. In other words, many consumers are convinced to overdraw the money they do not have. As a result, what seems to be good for the economy begins to backfire because advertising from competing companies may mislead consumers deeply into credit card debts which they could not afford to pay before the deadline.

 

Accordingly, some proactive methods are suggested to be applied. Firstly, the government should take serious actions to counteract the negative effects of the advertisements from competing companies. One effective approach is to establish and impose a strict censorship aiming advertising on mass media. Also, the local TV station and Internet website should increase the costs of these advertisements to be shown or published through the public media. In this way, the current enormous qualities can be reduced and minimize their negative impacts.

 

In summary, the drawbacks of advertising on customers may motivate people’s greed and add huge financial burdens. Consequently, various actions should be taken by the government, TV station and website managers to reduce these negative impacts and protect the rights of consumers.(标红为核心论点)

8

范文中的高分句子

1. The effect that advertising has on our society may be subtle, and most of us remain unaware of how it mould us to meet the needs of competing companies.

解析:the effect后接定语从句;advertising意为广告业、广告总称,advertisement意为一则广告;subtle意为微妙的;and后接并列句;remain unaware of意为没意识到,常有be unaware of;of how...后接宾语从句;meet the needs意为满足需求,meet相当于satisfy,need相当于demand, requirement。

 

2. As a result, what seems to be good for the economy begins to backfire because advertising from competing companies may mislead consumers deeply into credit card debts which they could not afford to pay before the deadline.

解析:as a result意为因此,相当于therefore,thus,hence,consequently。What seems to be good for the economy为主语从句;backfire意为适得其反;because后接原因状语从句;mislead意为误导;debts which...后接定语从句;afford the pay意为负担得起。

 

3. Accordingly, some proactive methods are suggested to be applied. 

解析:accordingly意为相应地,因此;proactive意为积极主动的;be suggested意为被推崇;be applied意为被运用。

 

4. One effective approach is to establish and impose a strict censorship aiming advertising on mass media.

解析:approach意为方法;be to do sth意为去做某事;and后接并列结构;impose a strict censorship意为建立严格的审查制度;aim意为指向。

 

5. Consequently, various actions should be taken by the government, TV station and website managers to reduce these negative impacts and protect the rights of consumers.

解析:consequently意为因此,常用于因果论证;be taken by意为被采纳;reduce these negative impacts意为减少其负面影响;protect the rights of consumers意为保护消费者的权利。

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